Berlin’s shopping here
A warm welcome
to the best shopping centre in Berlin!
In the heart of the city centre – right here is the Mall of Berlin. This highly prominent top 1A location in the centre of Berlin is absolutely unique and offers great potential for your business. The densely populated city centre with high purchasing power and the direct proximity to world-famous sights such as the Brandenburg Gate, Potsdamer Platz, Friedrichstrasse and the Reichstag guarantee year-round traffic at the highest level.
Over 250 shops and Berlin’s largest food court attract more than 20 million visitors from Berlin, the surrounding area and all over the world to the shopping and experience centre every year.
A PLACE TO SHOP
The Mall of Berlin offers a unique mix of top international brands, popular classics and exciting newcomers to an equally diverse audience. Over 250 shops covering fashion, lifestyle, beauty, technology and gourmet food provide a shopping experience that leaves nothing to be desired.
A PLACE TO ENJOY
Hungry? At Mall of Berlin, eating becomes an experience! Whether it's a quick bowl, a juicy burger, fine pasta or a sweet temptation – the diverse range of restaurants offers taste experiences for every appetite. This is where Berlin eats – colourful, delicious, varied. Whether it's a snack between meals or a cosy dinner.
A PLACE FOR EVENTS
Whether surprising, spectacular or simply beautiful – the events at Mall of Berlin make a visit more than just a shopping trip; they make it something very special – right in the heart of Berlin. From seasonal campaigns to exclusive promotions, the mall becomes a stage for entertainment and special experiences.
Become part of the success concept!
City centre top A+ location
High-frequency property
Location-specific tenant mix
High purchasing power catchment area
Continuous centre customisation according to customer requirements
Berlin is growing and growing – and
grow with us!
On 31 December 2023, Berlin had a total of 3,878,100 inhabitants and recorded an increase of 27,291 people compared to the previous year. You too can benefit from the growing number of affluent new Berliners with your shop in the Mall of Berlin.
Benefit from the central location!
Optimally accessible by transport!
By car or bike, on foot, by public transport or by plane. All transport routes in and around Berlin bring an average of 60,000 shoppers to the Mall of Berlin every day.
S-Bahn, U-Bahn and bus lines run directly to the Mall of Berlin from all over Berlin. 3 regional railway lines connect the Mall of Berlin directly with the surrounding area.
1,000 parking spaces directly underneath the shopping centre make it easy and convenient to get here by car and to load up after shopping.
Benefit from BUYING CHEAPER
BERLIN TOURISTS!
As expected, Berlin leads the way in city tourism with tourism spending of € 6.9 billion, making it Germany’s biggest hot spot.
With tourist purchasing power of €5.1 billion, Munich is in second place, followed by Hamburg with €4.4 billion. Cologne is in fourth place with spending of €1.9 billion and Nuremberg is in fifth place with €0.8 billion. Dresden and Leipzig are close behind.
6.9 Billion €*
are spent by tourists in Berlin on accommodation, food, culture and shopping.
*As of March 2023
Discover your shop space:
INNOVATIVE ACTIONS. CREATIVE CAMPAIGNS. MORE FREQUENCY.
At Mall of Berlin, we rely on well-thought-out ideas and powerful presentations to inspire visitors and specifically activate walk-in customers. With individual marketing measures, attention-grabbing events and creative social media campaigns, we create a stage for your brand – right at the heart of the capital. Join us and benefit from our commitment to creating new incentives for more footfall every day. Your vision. Our platform.
Tenant marketing at your service
At Mall of Berlin, you benefit from tailor-made marketing – directly tailored to your target group.
With creative social media campaigns on TikTok and Instagram, we reach over 3 million people in and around Berlin every month.
In addition, we send weekly newsletters to 150,000 subscribers to promote your offers and promotions in a targeted manner. On site, our in-house advertising media such as digital steles, the Motikon Tower, monitors in the food court and posters in the lifts ensure maximum visibility. Whether online or offline – we make your brand visible where your target group is.
3 event areas
and numerous special placements give your brand or your shop a really big presence.
Social Media
Use our Instagram, Facebook and TikTok channels for promotions or new launches.
Homepage
Become part of a large family with your interactive presence on our homepage.
In-house advertising space
Your brand is always visible to millions on our digital and analogue in-house advertising spaces.
Newsletter
Up-to-date and wide-reaching. Our Mall of Berlin newsletter. Every week with the latest events to visit and buy.
And benefit from excellent
centre management:
Our centre management takes care of every area of the shopping centre. It is available to tenants and visitors as a competent point of contact throughout the centre’s opening hours. The Mall of Berlin is characterised by the high number of events and high-quality advertising. The centre management organises many of the events itself and is on site for the latest happenings. It also acts as a communication interface between politics, the police and personalities from business and culture.
Our expertise at a glance:
- Management and control of an advertising budget and management of the advertising community
- Perfectly trained specialists in the field of management
- Always friendly, courteous, solution-orientated and competent
- Liaising with the state, city, associations, clubs and media
- Active event management to increase the quality of stay
- Creative concepts to generate more footfall and increase the attractiveness profile